Hi, I'm Herbert. I turn ideas into working products.
Full stack developer, WordPress specialist and AI automation builder based in Cavite City, Philippines, working with clients worldwide.
From tech support to building the tech.
My career started in 2018 as a technical support representative, where I learned how to listen, troubleshoot and explain technology in plain language. As an IT and documentation specialist in aviation, I learned how much a clear system saves a business every single day.
Since 2020 I've worked across the full stack: React and Next.js front ends, PHP and Supabase back ends, PostgreSQL and MySQL databases, Stripe payments and third party APIs, alongside WordPress and WooCommerce sites, Android apps and AI automations that answer leads, make calls and write proposals.
Every project gets the same approach: understand the real problem first, build something that solves it, then make it easy for you to run.
Problem first
I start with your goal, not a template, so every feature has a reason to exist.
Clear communication
Regular updates, honest timelines and answers to every question.
Fast and reliable
Clean, optimized builds that load fast and keep working long after launch.
Built to grow
Automations and integrations that save time and scale with your business.
Experience
Eight years across technical support, IT, operations and web development. Each role added a skill I now use for clients.
My full resume is shared on request.
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2020 to present
Social Media Marketing and Web Developer
HRM Creative Solutions
Part time -
2025 to 2026
Administrative and Creative Assistant
Legal Brand Marketing
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2025 to 2026
Executive Assistant
Root Word HealthTech Communications
Part time -
2022 to 2025
IT and Documentation Specialist
Ages Aviation Center, Inc.
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2018 to 2020
Technical Support Representative II
Commerce Asia Inc.
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2018
Technical Support Representative I
Commerce Asia Inc.
Skills and tools.
From the code behind the builds to the AI tools I develop with every day.
68 tools · 8 categories
Languages and Frameworks
The code behind the builds
TypeScript
JavaScript
PHP 8
React
Next.js
Node.js
Tailwind CSS
HTML5
CSS3
Bootstrap
AI and Automation
Chatbots, voice agents and workflows
Claude
Claude Code
ChatGPT
OpenAI API
Anthropic API
Gemini
Make
Zapier
n8n
Vapi
CloseBot
Twilio
Google Apps Script
Databases
Schema design and data
PostgreSQL
MySQL
Supabase
SQL
Payments and Integrations
Connecting systems that were not built to talk
Stripe
PayPal
PayMongo
SendGrid
AWS SES
REST APIs
Webhooks
OAuth 2.0
WordPress and Web
Sites, stores and SEO
WordPress
Elementor
WooCommerce
Shopify
Squarespace
ACF
Yoast SEO
RankMath
WPForms
CartFlows
Apps and Cloud
Hosting, deployment and version control
VS Code
Git
GitHub
Vercel
AWS
Cloudflare
cPanel
Hostinger
Linux
Android Studio
Flutter
Marketing and CRM
Leads, email, analytics and follow ups
HighLevel
HubSpot
Mailchimp
Google Analytics (GA4)
Google Search Console
Google Tag Manager
Meta Ads Manager
Design and Media
Graphics, UI and video
Figma
Canva
Photoshop
CapCut
Filmora